Data‑driven brand & product marketing that delivers outcomes.
I turn data into growth — crafting B2B & B2C marketing that moves product, builds brand, and engages customers.
Case Studies
Seamless Out-of-State Real Estate Transaction Case Study
The Challenge: My client, who lived several states away, had already experienced a failed attempt with another agent and needed a trusted real estate professional in Georgia who could take full control of the sale. They faced common challenges many remote sellers encounter: coordinating showings and repairs from afar, understanding market trends, and finding an agent who would communicate consistently and negotiate effectively on their behalf. The goal was clear — make the out-of-state property sale simple, strategic, and stress-free from start to finish.
The Approach: My approach focused on simplifying complexity through strategy, systems, and transparency:
- Local Market Analysis:
I began by conducting a detailed market analysis, using real-time data to identify the right pricing strategy and position the property competitively in the Georgia market. - Full-Service Coordination:
Acting as the client’s local representative, I coordinated photography, minor repairs, and staging support to enhance visual appeal and marketability. - Clear Communication Channels:
Since the client was several states away, I implemented structured communication touchpoints — weekly progress reports, instant updates via text and email, and video walkthroughs for full visibility. - Negotiation & Closing Management:
Leveraging my experience and network, I handled all negotiations, ensuring that the client received favorable terms without needing to travel for signatures or meetings. - Technology-Driven Efficiency:
Using digital tools for document management, virtual tours, and secure e-signatures, we streamlined the process from listing to closing — saving time and stress while maintaining compliance and professionalism.
United States Air Force Experiential Marketing Case Study
Challenge: U.S. Air Force Recruiting required a modernized, data-driven presence at national experiential events to increase brand awareness and improve qualified lead generation. Traditional event activations lacked consistent measurement, post-event follow-up, and integration with digital platforms.
Approach: Developed and scaled a nationwide experiential marketing program spanning 20+ high-traffic events annually (e.g., NASCAR, state fairs, and STEM expos). Oversaw full-funnel engagement design — from pre-event digital registration through on-site activations and automated post-event retargeting.
- Team Leadership: Managed a 5-person cross-functional team and a network of national vendors, including creative, logistics, and technology partners.
- Technology Integration: Implemented QR-based lead capture flows integrated with Cvent and the internal CRM, enabling real-time tracking and segmentation.
- Marketing Automation: Designed templated nurture sequences that reduced recruiter follow-up time from 5 days to under 48 hours, improving engagement and conversion.
- Creative Partnerships: Managed NASCAR sponsorship with Bubba Wallace, executing on-site autograph sessions that drove an average 30% increase in booth traffic compared to non-sponsored events.
NTT Data (formally Dimension Data) - B2B Brand Awareness Case Study
Challenge: Dimension Data (now NTT Ltd.), a global enterprise B2B technology provider and one of Cisco’s largest strategic partners, needed to strengthen its market position as a leading solutions integrator across cloud, networking, and cybersecurity. The goal was to modernize brand perception, unify messaging across business units, and accelerate digital engagement within a highly competitive enterprise tech landscape.
Approach: Partnered with executive leadership, Practice Managers, and marketing stakeholders to create and execute a comprehensive go-to-market (GTM) strategy for enterprise technology solutions targeting mid-market and Fortune 500 clients.
- Thought Leadership Development:
Authored and edited technical white papers, solution briefs, and industry blogs that positioned Dimension Data as a thought leader in digital transformation, hybrid cloud, and network modernization.- Published 15+ long-form content assets in collaboration with Cisco and Microsoft alliance teams.
- Increased organic web traffic to solution pages by 76% within six months through SEO optimization and strategic content syndication.
- Integrated GTM Execution:
Developed and rolled out a multi-channel GTM campaign across email, web, and social platforms to promote enterprise service lines (cloud migration, managed services, data center modernization).- Achieved a 123% increase in digital engagement and a 32% lift in lead-to-opportunity conversion.
- Enhanced visibility across APAC, EMEA, and North America markets with localized content and digital demand generation assets.
- Cross-Functional Alignment:
Collaborated with sales, product, and pricing strategy teams to align messaging, value propositions, and competitive positioning across a $700M enterprise product portfolio.- Streamlined go-to-market communications for 8+ solution verticals, improving message consistency across internal and partner channels.
- Improved sales enablement materials adoption rate by 40%, directly supporting quarterly revenue targets.
Nissan Titan Vehicle Launch Case Study
Challenge: Nissan North America sought to launch a comprehensive marketing campaign to support the release of the new Nissan Titan pickup truck — a key model competing in the highly competitive full-size truck segment. The objective was to drive awareness, position Titan as a bold alternative to domestic brands, and generate measurable engagement across multiple media channels.
Approach: Led a multi-channel integrated marketing campaign spanning video, print, and digital platforms, crafted to highlight the Titan’s power, innovation, and lifestyle appeal.
- Creative Development: Collaborated with cross-functional brand, creative, and media teams to produce a flagship campaign video emphasizing the Titan’s towing capacity, durability, and tech-forward design.
- Content Production: Oversaw end-to-end production of a branded video series distributed across YouTube, NissanUSA.com, and dealer partner channels.
- Print Integration: Coordinated multi-page editorial features and ad placements in automotive and lifestyle publications with a combined reach of 300,000+ subscribers, ensuring consistent messaging and visual identity.
- Digital Activation: Expanded reach with interactive web content, performance banners, and social media creative designed to drive traffic to local dealer inventory pages.
- Cross-Team Coordination: Partnered with analytics, PR, and regional marketing teams to align campaign timing with national sales events and dealer incentives.
